What No One Told You About Becoming An Author

You’re an author! Congratulations! You are now a part of an elite club, and there are some rules that you need to know now that you’re a member. Not that you have to follow all these rules; but some of these rules will allow you to boost sales and help you fully enjoy the benefits of membership. When someone buys …

Writing as a Reinvention Strategy

Maybe you’ve been working as a practitioner inside an organization and you’ve been dreaming about the day you might hang out your shingle and become a consultant or speaker. Or maybe you’ve been working in one lane (as an HR consultant, for example) and are itching to change lanes and try something new (say, as a book coach). How do …

Choose To Write

Sometimes I feel like a petulant child when I sit down to write. “I don’t want to write,” the child complains. “I want to play games and have fun.” I’ve tried to discipline the child and tell her that this is for her own good, that she needs to buckle down and get her work done, but she protests even …

Writing Around the White Space

White space is negative space. The part left blank. The space between the elements. In the graphic arts, white space is an integral component of the design. In music, the rests between the notes creates space and clarity. In speaking, the use of the pause allows the listener to grasp the punchline or the moral of the story. And so …

Buy it. Read it. Use it.

Last week I was meeting with a new client, and he asked me a powerful question. “Cathy, I basically know what concepts I want to share in my nonfiction book. But, how do I get my target reader to first buy it, then read it, then use it?” What a great question! Aren’t those the issues we’re all trying to …

Become an Author Through Anthologies

What are the benefits of writing a chapter in an anthology? Plenty! The 80+ authors who have participated in Silver Tree Publishing anthologies, and especially the more than 15 authors who have participated in more than one anthology, have found great benefit in writing a chapter and having their name on the cover of a professional book. Here are some …

Are You a Thought Leader?

Positioning as a thought leader can be a powerful career and business strategy. Are you there? Do you acknowledge other thought leaders and expand their ideas with your own experience and knowledge? Do you offer a unique framework, a creative lens, or new perspective for solving problems? Do you create new models, processes, or systems for a unique approach to …

The Gifts of Writing

I don’t know which I love more: getting gifts or giving them! And Christmas is certainly the season of giving. Which got me thinking about the gifts we give and receive as writers and authors. As an author, I give so many gifts to my readers. I give the gift of hope, wisdom, insight, joy. As a nonfiction writer, I …

I’m giving a presentation before my book is released. What can I do?

Just because your book isn’t yet published does not mean that you can’t begin marketing your book! In fact, there are many things authors can and should do to get the buzz going well before the official launch. And, if you have the opportunity to speak for a group before the launch, why not maximize the opportunity? Here are some …

The Business Case for Writing

Sometimes my clients just say it better than I can! In this case, Adam Calli, MSM, SHRM-SCP, SPHR, Principal Consultant, Arc Human Capital, LLC, and author of Cultivating Culture, sent me this note, which I’ve ask permission to share with you here. It exactly presents the case for why writing is such a powerful tool for building your business! “What …