Is your book producing magical results for your business?

I’ve always said that books are magic! They have the power to grant credibility and visibility, to establish thought leadership, to close business deals, to open doors to new prospects, and to generate new revenue streams. Some authors think that just writing the book brings all these rewards, and end up disappointed when business goes on as usual without any …

Self-limiting Beliefs and Your Book

What are your beliefs about writing and authorship that are sabotaging your efforts to write your book? Explore this list and determine which, if any, are holding you back. I’ve paired each limiting belief with a restatement you can use to bolster your resolve to write. You must be a celebrity or thought leader to write a book that people …

Get your book written in 2020 by planning now!

Is “write my book” on your 2020 goals? How are you going to get it done? Begin by planning NOW so that you’ll have your book this year so that you can book more business, gain more visibility and credibility, and further step into your thought leadership! Here are some ideas for you to explore as you map out your …

In The Studio: Recording Your Book

These past months I’ve spent some time in the studios, recording the audio book for On Your Mark, and video-taping the video book for Blog2Book (stay tuned for more information on this exciting project I’m working on with NSA member Chuck Gallagher). Here are my insights for those of you who are thinking about recording your own book. First, know …

Third Time’s a Charm with Cornelia Gamlem and Barbara Mitchell

When our first book, The Big Book of HR, was published, we were in New York for a writer’s conference. We went to Barnes & Noble on 5th Avenue in New York City and saw our book displayed on a shelf – pretty exciting for both of us. “We can’t beat this,” we said. Fast forward a year. We were …

Building Your Author Community

Anyone who writes will tell you: writing can be lonely. Yet, I believe that the most successful authors work in community with others in order to achieve their results. Clients. Author first get ideas for their first or next book from clients who have problems or challenges that can’t be solved conventionally. As clients ask questions, authors gain insights into …

A Look Inside a Speaker Author Launch Event

When Dr. Amy Luscher Smith launched her new book–My Faith Sparkles–this past month, she positioned herself as a Speaker Author. The event was held in Frankfort at the Paul Sawyer Library, a beautiful venue that offered plenty of space for Amy’s big crowd of friends, family, colleagues, and others, which she promoted on social media. As guests entered, they were …

Are You Claiming Your Role as a Speaker Author?

Fred Johnson wrote his book, Five Wars, because he wanted to tell his story, both in written and verbal form. He had been able to secure some speaking engagements and wanted to do more. When he sent Cathy his “About the Author” narrative, there was no mention of Fred as a speaker, of his high program evaluations, or that he’d …

The ABCs of RFPs with Cathy Fyock and Lois Creamer*

Many conferences and programs use a process where speaker proposals are solicited from Speaker Authors. Generally, a Call for Proposals is posted on the organization’s website or sent to their list of speakers and members anywhere from one month to more than a year in advance of the conference. We bet you’re wondering: are these a waste of time? We …