The ABCs of RFPs with Cathy Fyock and Lois Creamer*

Many conferences and programs use a process where speaker proposals are solicited from Speaker Authors. Generally, a Call for Proposals is posted on the organization’s website or sent to their list of speakers and members anywhere from one month to more than a year in advance of the conference. We bet you’re wondering: are these a waste of time? We …

Showing Up

80% of success in life is showing up.  -Woody Allen I love this Woody Allen quote, and I’ve been thinking about how we as authors “show up.” I believe that the following statements are those that are made by authors who are not only showing up, but making real progress with their work. How many of these are messages with …

Selling Books After You Speak

When speaking for larger association conferences, you may have the ability to place your book in the conference bookstore. Here are some suggestions for making the most of this opportunity.   Ask if the conference or program offers a bookstore. Not all conferences have a bookstore program, and each is run a little differently. For example, for several years Cathy has …

Front Matters with Guest Blogger Susan Lindsey

Preface or prologue? Foreword or introduction? How much do you know about the stuff that comes before “the real book”? Let’s break it down. Foreword: Prefatory comments for a book. A foreword is written by someone other than the author. The foreword (not foreward or forword) is styled like the rest of the text and typically is only a page or two …

Books are Perfect Holiday Gifts

It’s almost holiday gift-giving time, and you’re probably thinking about the search for the perfect, thoughtful gift for clients, friends, colleagues, and family. In thinking through my favorite gifts, among them are the books I’ve received. Reasons to Give a Book This Holiday Season There are so many reasons that a book is the perfect gift. Consider these: Books can …

In the studio: what every author needs to know when creating video footage

This past month I had the opportunity to travel to Greenville, South Carolina with my NSA Mastermind group and work with Chuck Gallagher in his remarkable video studio, VTA. Jeff Nally, Meredith Oliver, Chuck and I worked together to create multiple clips that we plan to use on our websites and on social media. We were incredibly productive (and had …

Vanity Publishing?

It wasn’t that long ago that self-publishing was called vanity publishing. Authors who couldn’t find a publisher willing to put their books in print were thought of as vain if they stopped to paying for a publisher. But times have changed, and today it is nearly impossible for a new author to find a publisher unless he/she has thousands of …

The Double Dog Dare

Have you ever been “double dog dared?” Plantation Swim Club in Louisville, KY, has a 32-foot diving board that has been legendary for more than 50 years. As kids we would talk about the high-dive, and we would “double dog dare” our friends to commit to making that dive. As a kid, I had promised myself that if I ever …

Successful Book Marketing Requires a Splash of Passion with Stephanie Feger

Passion is to an author as relaxation is to a beach; determination is to a marathoner; and curiosity is to a young kiddo. They are synonymous. They are one-in-the-same. If you have kids, you know they are filled with more “why” questions than you thought possible. All it takes is the sound of the ocean to cause most people’s inner …

Dear Article Writers:

First of all, thanks so much for writing content for my publication. Whether you know it or not, you are a lifesaver. My publication needs to be fed content on a regular basis, and you have been great about continuously feeding the beast with meaty content written in interesting and compelling ways. Secondly, you drive me crazy. I’m a volunteer, …