I’m giving a presentation before my book is released. What can I do?

Just because your book isn’t yet published does not mean that you can’t begin marketing your book! In fact, there are many things authors can and should do to get the buzz going well before the official launch. And, if you have the opportunity to speak for a group before the launch, why not maximize the opportunity? Here are some …

The Business Case for Writing

Sometimes my clients just say it better than I can! In this case, Adam Calli, MSM, SHRM-SCP, SPHR, Principal Consultant, Arc Human Capital, LLC, and author of Cultivating Culture, sent me this note, which I’ve ask permission to share with you here. It exactly presents the case for why writing is such a powerful tool for building your business! “What …

Back to School

Every fall I get that “back to school” feeling as the leaves begin to show color, the air becomes crisp, and as I watch the endless TV commercials for school supplies. This time of year makes me realize that I only have a few more months to achieve my annual goals, and I have a renewed sense of urgency about …

The Power of Masterminds

Napoleon Hill, author of Think and Grow Rich and The Law of Success, first conceived the concept of Masterminds: groups of like-minded individuals who could meet on a regular basis to support and encourage one another. Hill believed that we each need others who will hold us accountable, and who will always believe in our highest good. In my professional …

Summertime . . . And The Writing Is Easy?

It’s summertime. Vacations. Picnics. Days at the lake. Thoughts tend to drift toward leisure activities, knowing that “back to school” season is just around the corner. So, is summertime a good time to write? Or is it the time to replenish and restore one’s soul? It depends. It depends on your needs, and it depends upon your goals and aspirations. …

What Can 100 Authors Do?

This past month I hit a major milestone in my career and business. I’ve now officially worked with 100 professionals and helped them become published authors! I get excited about this milestone, not as much what it means for me, but what it means for the world. The authors I’ve helped have written books about innovating human resources, creating positive …

Help! Someone wants to use my content!

“Cathy, I just did a presentation and it went really well. I’m concerned because someone from my session asked if they could use my content. What do I do?” It’s the dilemma faced by most speakers, trainers, consultants, coaches, experts, and thought leaders who use their expertise in the course of their businesses. We want to be regarded as thought …

Are You A Reader-Centric Writer?

Have you ever picked up a book and after a few pages, put it down saying, “This isn’t for me.” Have you ever listened to a speaker and found yourself turning away, thinking, “This guy doesn’t get it.” Or have you met with someone offering professional services—perhaps a consultant or coach—and walked away, saying, “We just aren’t on the same …

The World Needs Your Story

Excerpted from Cathy Fyock’s Presentation for the HRD World Congress, Mumbai, February 2017 Why are stories so powerful? I’ll answer that question by telling a story. In this tale we meet a student who is being taught by his teacher through stories. One day the student asks, “Teacher, why do you always instruct about truth by telling stories?” The teacher …

About the Author

You’re going to use your “About the Author” information in many places. You’ll use an abbreviated version on your book jacket or cover, and you’ll likely have a longer version within the book. You’ll include a bio on your one-sheet for promoting your book and speaking; you’ll include a bio on your website; you’ll need an introduction for speaking, and …