In The Studio: Recording Your Book

These past months I’ve spent some time in the studios, recording the audio book for On Your Mark, and video-taping the video book for Blog2Book (stay tuned for more information on this exciting project I’m working on with NSA member Chuck Gallagher). Here are my insights for those of you who are thinking about recording your own book. First, know …

Third Time’s a Charm with Cornelia Gamlem and Barbara Mitchell

When our first book, The Big Book of HR, was published, we were in New York for a writer’s conference. We went to Barnes & Noble on 5th Avenue in New York City and saw our book displayed on a shelf – pretty exciting for both of us. “We can’t beat this,” we said. Fast forward a year. We were …

Building Your Author Community

Anyone who writes will tell you: writing can be lonely. Yet, I believe that the most successful authors work in community with others in order to achieve their results. Clients. Author first get ideas for their first or next book from clients who have problems or challenges that can’t be solved conventionally. As clients ask questions, authors gain insights into …

A Look Inside a Speaker Author Launch Event

When Dr. Amy Luscher Smith launched her new book–My Faith Sparkles–this past month, she positioned herself as a Speaker Author. The event was held in Frankfort at the Paul Sawyer Library, a beautiful venue that offered plenty of space for Amy’s big crowd of friends, family, colleagues, and others, which she promoted on social media. As guests entered, they were …

Are You Claiming Your Role as a Speaker Author?

Fred Johnson wrote his book, Five Wars, because he wanted to tell his story, both in written and verbal form. He had been able to secure some speaking engagements and wanted to do more. When he sent Cathy his “About the Author” narrative, there was no mention of Fred as a speaker, of his high program evaluations, or that he’d …

The ABCs of RFPs with Cathy Fyock and Lois Creamer*

Many conferences and programs use a process where speaker proposals are solicited from Speaker Authors. Generally, a Call for Proposals is posted on the organization’s website or sent to their list of speakers and members anywhere from one month to more than a year in advance of the conference. We bet you’re wondering: are these a waste of time? We …

Showing Up

80% of success in life is showing up.  -Woody Allen I love this Woody Allen quote, and I’ve been thinking about how we as authors “show up.” I believe that the following statements are those that are made by authors who are not only showing up, but making real progress with their work. How many of these are messages with …

Selling Books After You Speak

When speaking for larger association conferences, you may have the ability to place your book in the conference bookstore. Here are some suggestions for making the most of this opportunity.   Ask if the conference or program offers a bookstore. Not all conferences have a bookstore program, and each is run a little differently. For example, for several years Cathy has …

Front Matters with Guest Blogger Susan Lindsey

Preface or prologue? Foreword or introduction? How much do you know about the stuff that comes before “the real book”? Let’s break it down. Foreword: Prefatory comments for a book. A foreword is written by someone other than the author. The foreword (not foreward or forword) is styled like the rest of the text and typically is only a page or two …