How does a hermit promote a book?

This isn’t a rhetorical question, but rather, one posed to me by Karen P. Fredette, the author of several works of fiction covering the topic of solitude and life as a hermit. I suggested that she consider current events, and connect her book’s topic to what is happening in the world today. I recommended that blog posts and social media …

Are Speaker Author One-Sheets Passé?

This post is taken from Lois Creamer’s and Cathy’s book, The Speaker Author. What’s a one-sheet? It’s generally an 8 ½ x 11 page that details who the Speaker Author is, what topics they speak about, testimonials from consulting and coaching clients, readers, and audiences, and contact information. You may be thinking, “Aren’t they passé?” Our reply is, “You only …

The Speaker Author book cover

Selling Books from the Platform (Without really selling)

You’re speaking at a conference or seminar. You’d like to sell your books. But you also know that the event planner has strict rules about not selling from the platform. How can you sell books without selling books? Include the title of your book in your introduction that you bring to the engagement. Be sure to let your introducer know …

Who Needs a Book Coach?

Maria has a great collection of stories that she knows she wants to put in a book. But she also wants her book to serve as a tool to grow her new training and consulting business. She has no idea how she might integrate these great (and truly hilarious) stories into a book that will serve her. Joan is a …

Summertime . . . and the writing is easy?

It’s summertime. Vacations. Picnics. Days at the lake. Thoughts tend to drift toward leisure activities, knowing that “back to school” season is just around the corner. So, is summertime a good time to write? Or is it the time to replenish and restore one’s soul? It depends. It depends on your needs, and it depends upon your goals and aspirations. …

The “Art” of the Testimonial: Reach for the Stars!

I love this picture of Art Linkletter and me, taken many years ago (1994 maybe?) at a NSA Influence banquet. It represents what can happen when you “think big” when considering testimonials for your book. I’m not sure who it was who gave me this sage advice (I feel certain it was a NSA colleague): to think of the biggest …

Setting the Stage for your Reader

As a book coach working with nonfiction authors, I find that many of my clients know their subject so well that they forget to “set the stage” for their readers, leaving their readers feeling lost or disconnected from the content. What do your readers need to know so that they will feel welcomed, included, engaged, and valued as they read …

Access Hard-to-Reach CEOs While Writing Your Book

It’s true. You can prospect for business AND write your book (or article or blog) at the same time. You have the unique ability to leverage your authorship journey as the key that grants you access to C-Suite decision-makers in this simple yet masterful strategy. Imagine this: you’ve tried for months to have your call accepted by XYZ Corporation, and …

What is a video book?

Several months ago I got a call from NSA colleague Chuck Gallagher, and he asked, “Are you interested in making a video book?” What? Chuck has a vision for a revolutionary visual book format. And since I’m a book coach who wants to be on the leading edge I thought I needed to explore this concept, so I spent several …