Solving the Publishing Puzzle with Everett O’Keefe

NOTE: YOU WILL LEARN THINGS ABOUT PUBLISHING YOU HAVE NEVER HEARD BEFORE! What do Stephen King, William Golding, John le Carré, Margaret Mitchell, Louisa May Alcott (Little Women), Frank Herbert, and James Joyce all have in common? They were rejected over and over by traditional publishers! What do Margaret Atwood(author of The Handmaid’s Tale), Andy Weir (The Martian), Mark Twain, …

The “Art” of the Testimonial: Reach for the Stars!

I love this picture of Art Linkletter and me, taken many years ago (1994 maybe?) at a NSA Influence banquet. It represents what can happen when you “think big” when considering testimonials for your book. I’m not sure who it was who gave me this sage advice (I feel certain it was a NSA colleague): to think of the biggest …

Setting the Stage for your Reader

As a book coach working with nonfiction authors, I find that many of my clients know their subject so well that they forget to “set the stage” for their readers, leaving their readers feeling lost or disconnected from the content. What do your readers need to know so that they will feel welcomed, included, engaged, and valued as they read …

Protect Your Assets with David Stokes

Protect Your Assets: Strategically Oriented, Metrics-Centered Credit Management A company’s accounts receivable is its largest and most liquid asset. To provide maximum return, it needs to be managed in a planned, proactive manner that can be effectively measured and assessed. Protect Your Assets, Strategically Oriented, Metrics-Centered Credit Management provides both credit professionals and business owners with concepts and techniques to …