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I had the opportunity to attend and exhibit at the Sunshine Book Festival in Gainesville on January 27, and I learned a lot about how to attract readers and maximize your return on investment. Here are some of the learning tips I identified. First, consider your goals for the fair. Do you want to maximize book sales? Do you want …

Why should authors care about building an email list? As an author, you want to sell books and build your business. It’s critical to grow your tribe of those who are eager for your content and are fans of your approach and voice. As you write more books or develop other products and services, having a list of those who …

If you had told my younger self that I would someday be a book coach, I would have laughed. I don’t like to write, and I think that writing is very hard work. And yet, here I am, celebrating my 10th year as a book coach, having helped more than 230 professionals become published authors, and having written my 12th book. Before …

As a book coach, you might think that my advice for your writing goals over the holidays might be to write as much as you possibly can. And while that advice might hold true for some clients, it likely wouldn’t be true for all my clients. Let me explain. I believe that every writer should be extremely intentional about their …

Note: A special thank you to Cathy Kirch for contributing this article and participating my my Master Class. More than anything, I wanted to finish my book. I tried to do all the “right things”: scheduling time to write, setting lofty word-count goals, devising intricate reward systems. Every night, I went to bed determined to spend the next day writing… …