What NOT To Do When You’re Starting on Your Book (or Blog)

Why is it so hard to start a big project? Maybe it’s because it is so big that it seems daunting, or that it’s difficult to identify the best first step. Starting your book can offer the same challenges: how do you get started in a productive and confident manner? Here are six ideas about what NOT to do when …

Getting Unstuck

There will be times in your writing where you’ll be . . . a little stuck. Maybe your outline is perfectly fine, but there’s a little catch in it somewhere and you just can’t express the idea correctly. You’re sitting there, mouth half-open, and you’re staring at the screen, waiting for your fingers to move. And they’re not moving. This …

Quantifying the Benefits of Authorship

What would being an author mean for your business? Many nonfiction authors who write books about their areas of expertise discuss the intangibles of having more credibility or visibility, a larger footprint in the marketplace, or being seen as a thought-leader. If you had to quantify the benefits, what would that dollar figure be for your business? I was discussing …

The Cumulative Effect: Easy to Do; Easy Not to Do

A couple of weeks ago I attended a program in which Dr. Brad Shuck, a professor with the University of Louisville and a thought-leader in employee engagement, discussed how the cumulative effect could impact organizational culture. What intrigued me was his idea that many of the contributors to employee engagement were little things that managers could do, that, when done …