- But I Want to Fly: Master Class and Inspirational Learning Event with Michelle Villalobos
Tuesday, March 28
2 pm EasternWHY – The purpose for this session is for Michelle to share a case study/example of publishing and utilizing a book to grow business in unique ways — beyond the usual strategies, to inspire creative risk-taking, and to cultivate a bigger vision for their own books.WHO – Michelle Villalobos, CSP, MBA is a transformational speaker and coach. She helps influencers, experts, and thought leaders grow their leadership and their businesses by creating “big back ends” to their business models — while honoring their purpose, passions, and values.WHAT – Michelle Villalobos’ book “But I Want To Fly” is an inspirational children’s-style book (for adults) with motivational and inspirational messaging. This is a significant departure from the type of content Michelle has produced in the past, and is opening all sorts of new doors and opportunities, including selling books in bulk and landing exciting speaking engagements. We’ll take a behind the curtain look at the creation, inspiration, and practical implementation of this unique book and how Michelle is utilizing it in creative ways to drive business and support her overall messaging.HOW – This will be an interactive Q&A format, plus a dramatic reading from the book itself.
- Make Your Author emPact: emPactful Marketing Strategies to Sell More Books, Increase Your Reach and Achieve Your Why with Stephanie Feger
Tuesday, November 15
2 pm Easternauthor emPact (n): the emPowering effect of an author’s message that inspires action, ignites change and makes a difference in the lives of manyThere are countless ways to share a message, but you have chosen a book as the tool to share yours for a reason. Do you know your why? And better question, did you know that having clarity on your why will direct how you should spend your energy, time and resources marketing it? In the years that Stephanie Feger, chief strategist of the emPower PR Group, has been helping authors write marketable books, promote and launch their books, and build meaningful businesses along the way, she’s done a lot of listening and a lot of learning. She’s been able to distill 3 core reasons why an author chooses to write a book, and she’s identified the secret sauce to market a book to achieve it.As a 20+ year marketing strategist, Stephanie shares her expertise, insights and laser-focused strategies and tactics to help authors make their Author emPact. And she’s excited to share them with you, too. Attendees can expect to:
Walk away with actionable marketing steps to align with their book goals.
- Gain clarity on their why and use it at the starting point for identifying their next right marketing move.
- Leverage the framework she uses to create focused marketing strategies and tactics that are efficient, effective and emPactful.
- Work through the Author emPact Method as a tool to identify how to reach those who need their book when and where they need it.