Narrowing the Scope of Your Article
Now that you’ve selected the topic, you must narrow the scope of your article. Consider these guidelines for defining the specific issue and treatment:
* Focus on one element of the topic
* How to’s for implementation
* Steps and procedures
* Pros and cons, particularly for controversial issues
* Key ideas, tips, and guidelines for specific activities
* Analogy/metaphor articles
For example, throughout my work I have provided consultation services on strategic recruitment and have written articles on the following aspects of recruitment:
* Recruiting key labor market segments (both on targeting techniques, as well as specifics of recruiting labor market segments such as older workers)
* How to conduct some recruitment activity (such as how to conduct a recruitment event, such as an open house or career fair)
* Steps or procedures in tracking or planning for recruitment
* Pros and cons of various recruitment approaches, including more controversial activities, such as telemarketing
* Key ideas, tips, or guidelines in implementing specific activities
* An analogy of how recruitment is like marketing and sales