Getting clear on the purpose for your writing is one of the significant hurdles to getting your book completed. If you don’t know how you’ll use your book in your business, you may miss the mark or fail to leverage the full value of your authorship.
By being clear on how your book will benefit you and your business, you’ll find that you can justify the necessary time to write it. You’ll also find that identifying your purpose will provide fuel for your motivation and drive.
Look at the list below and determine which of these benefits of writing a book will fuel your motivation for getting your book completed. And, be sure to add to this blog by commenting on the benefits you plan to derive (or are currently receiving) from authorship.
Don’t miss the video clip featuring National Speakers Association KY chapter members talking about the benefits they’ve receiving from writing their books!
To give to prospects as a “calling card”
To help sell your professional services
To establish your credibility
To gain media exposure
To develop a revenue stream from back of the room sales
To develop revenue from publishing
To serve as the curriculum for your work with clients
To launch your new business
To demonstrate how you’ve helped others
To establish thought-leadership
To open the door for speaking engagements
To help audiences retain the message they’ve heard in your presentation
To differentiate yourself from your competition
To establish your value proposition with clients and prospects
To showcase your achievements
To educate your clients and prospects
To create “buzz” for your topic and your business
To challenge others in their way of thinking
To say “I wrote the book on that!”
To check it off your bucket list
To provide it as a thank you or giveaway to your clients, colleagues, friends, and family
To leave a legacy
To show a different side of the story
To be cited by other thought-leaders
To grow your business
To develop a fan base
To get the respect you deserve
To be asked to serve on boards, committees, task forces, or other roles
To get that nagging voice out of your head (“Why don’t you write that book??”)
To tell your story
To gain visibility for internal promotions
To snag the attention of business leadership
To make a difference
To hear more from published authors about the benefits of writing, view this short video featuring speakers from the Kentucky chapter of the National Speakers Association.