Category Archive

Sometimes I think I oversell the value of writing a book. I often say that your book is “magic” and can do supernatural things for your career or business. And then, when I speak with new authors and hear their transformational stories, I think perhaps I haven’t sold the ROI of writing a book enough! There are the obvious benefits …

You’ve written and published your book. The question every author/entrepreneur should ask: Have I squeezed every drop of value from this project? Is there another way to repurpose the content and deliver additional value to my clients and prospects? As many of you know, I don’t like to write (which may be surprising coming from an author and book coach); …

Denise Gabel wanted to write her book, but discovered, like many aspiring authors, that life had other plans. She needed a timeout when her soulmate and life partner Dennis fell gravely ill and passed away. Her world was rocked. After a one-year sabbatical, she decided she was ready to move forward with her book, but had a new thesis and …

“Cathy, I don’t think I can look at my book another minute,” were a client’s opening words to me on a recent coaching call. “I get it,” I confided. “I’ve been there many times myself.” “So what can I do?” I thought about my response, and shared with her a number of ideas that I’m sharing here. First, don’t despair! …

My mother taught me that when you receive a gift, you must write a thank you note. In fact, I was not being allowed to play or even leave the writing table until my thank you notes were written. Mother’s advice still holds true: it’s important to say “thank you,” especially once your book is written. You needed the help …

Writing can be an extremely solitary activity. Yet, I believe that the most successful authors work in community with others in order to achieve their results. Clients. Author first get ideas for their first or next book from clients who have problems or challenges that can’t be solved conventionally. As clients ask questions, authors gain insights into what still needs …

I have a love-hate relationship with writing. I’m sure that might seem odd coming from someone who has written ten books and works as a book coach. But it’s true. I hate to write. Yet, I love what writing does for me and my readers. I hate the agonizing time searching for the right model, the correct analogy or metaphor, …

You know that writing your book could open doors for speaking assignments, would give you added visibility and credibility, and would allow you to become the authority—the author who quite literally wrote the book on your area of expertise. But life gets in the way. I’ve seen this time and time again. Maybe it looks like this: Since the pandemic …

Now that conventions and conferences are scheduling in-person meetings, you may have some unique opportunities to position yourself as a speaker and author! Have you considered all the opportunities you might find in working the exhibit halls to find publications that would value your posts and articles? When I first began my career as a Human Resources consultant and speaker, …

As a book coach working with nonfiction authors, I find that many of my clients know their subject so well that they forget to “set the stage” for their readers, leaving their readers feeling lost or disconnected from the content. What do your readers need to know so that they will feel welcomed, included, engaged, and valued as they read …