What if you were to think about your “targeted reader” or “target client” as a member of your tribe? This is the framework that Seth Godin suggests in his excellent book, Tribes. What’s the difference in a targeted reader and a tribal member? Targeted Reader Me: Them Head One Way Not connected/siloed Spectator Consumer Tribal Member We Heart Two …
Over my long vacation, I had the pleasure of reading 11 books, 7 of them nonfiction, and most all of them of interest to authors and thought leaders. My next several posts will provide reviews of the best of these books. There is nothing new under the sun, states Ecclesiastes. And Austin Kleon seconds that motion is his excellent book …
If “write my book” or “get my book published” appears on your 2016 New Year’s Resolutions, you know how important a goal it is for your business and career. So how do you ensure that it gets checked off the bucket list and your launch party is a reality? Here are five simple ideas for helping turn your dream into …
Maybe you’ve just started on your book. Maybe you’re almost done. Wherever you are in the process, it’s not too late to begin to promote your book NOW. Here are twenty simple things you can do before your book is launched. Begin your action planning NOW! Get the cover art completed for the book and add the picture to your …
Many people would love to become published authors but few ever realize that dream. I believe that’s because it takes much more than a good idea and strong writing skills. It also takes focus, confidence and an unwavering commitment to get the job done. After all, most aspiring authors don’t get paid to write. If successful, you are compensated after …
I’ve heard many speakers say that writing is so much harder than speaking. When you’re speaking, you can use vocal inflection, intonation, pitch, gestures and body language, and a whole host of other tools to effectively convey your message. But hold on a sec! As writers, we also have tools of the trade can we can use in writing our …
“I think I can! I think I can!” said the little engine that could. The little engine believed that she could do it–that she had the smarts to figure it out, and the persistence to keep at it. She had a quality that social cognitive theorists call self-efficacy, and it’s the same trait that enables us to achieve our big …
I’ve been at this book coaching business for a year and a half now, and it’s interesting to reflect upon what I’ve learned about setting and achieving goals during this time. I’ve seen folks achieve big goals, and I’ve seen heartbreak and failure. More often than not, I’ve found that there are common themes for those who achieve their goals, …
My clients have been telling me about their favorite books on writing, and I’ve been exploring their recommendations. In this article I’ll share my new favorites with you for your summer reading list. The War of Art, Steven Pressfield In On Your Mark, Kevin and I depicted the voice of writers’ fears and doubts as The Bitch (with a capital …
Several weeks ago I attended an excellent conference featuring women authors. Exciting event. Diverse authors. Great presentations. So many lost opportunities! All these speakers/authors had a fabulous opportunity to build their fan/reader base, yet almost none of them took advantage of these eleven easy tips for maximizing the marketing benefit of speaking at a conference on their books. In the conference …
