Do you need to love to write in order to write? I have a love-hate relationship with writing. I’m sure that might seem odd coming from someone who has written twelve books and works as a book coach. But it’s true. I hate to write. Yet, I love what writing does for me and my readers. I hate the agonizing …

Maybe “write my book” has been on your to-do list for a while, or maybe you know it’s time to write your next book as a way to open the door for new business opportunities. If 2025 is YOUR year for YOUR book, there are several strategies you can use to move it from your 2025 resolutions to your action …

Lois Creamer’s Journey with Book More Business, Second Edition (Make MORE Money Speaking) Lois realized that her first book, Book More Business, needed updating when she met with two young speakers while they were in her hometown. “We started talking about virtual presentations, AI, and licensing, and I suddenly realized that my book mentions nothing about these current realities of selling …

I’ve been asked by many of my author clients if they really do need a landing page for their book, and here’s my response: “Do you want to be able to connect with your readers?” Since the answer is yes, then your book needs a landing page! So, what is a landing page, and how is that different from your website? …

At Influence–the annual convention for the National Speakers Association–I heard many of the speakers discuss the importance of empathy in developing client relationships, and I began to think about the importance of empathy in writing nonfiction. When you approach topics with empathy, you communicate complex ideas in a way that resonates, making your work more accessible and impactful. Empathy also …

When Allie Pleiter and I wrote our most recent book, Writer Crisis Hotline, we had a clear vision for the book’s content and format. We wrote it in the style of a Dear Abby help column, with aspiring authors writing to us about their most challenging writing obstacles. These challenges were taken from our work as book coaches with clients …

“If the desire to write is not accompanied by actual writing, then the desire is not to write” ― Hugh Prather, Notes to Myself: My Struggle to Become a Person I disagree with Mr. Prather! I know that some of you desire to write because you want to grow your business, to become a thought leader, to expand your influence, …

“Do I really need characters in my nonfiction book?” Only if you want to engage your readers! Characters are pivotal in your stories, case studies, and examples–the vehicles in which you engage the reader and allow the abstract message to become real and tangible. Characters are the players in your stories about your clients, colleagues, and about you; they are …

It’s been said that anything worth doing is worth doing well, or, that anything worth doing is worth doing poorly, but I suggest that anything worth doing is worth doing. Period. Were you great at anything the first time you attempted a new task? It’s unlikely. Did any of the great Masters paint a masterpiece when they first sat down to …

White space is negative space. The part left blank. The space between the elements. In the graphic arts, white space is an integral component of the design. In music, the rests between the notes creates space and clarity. In speaking, the use of the pause allows the listener to grasp the punchline or the moral of the story. And so …