Below you'll find a list of all posts that have been categorized as “Uncategorized”
Let’s be honest: your readers are swamped. They’re juggling deadlines, meetings, errands, and a never-ending stream of notifications. So even if your content could change their life, the big question is—will they read it? Probably not. At least, not in the way you hope. These days, readers don’t curl up with nonfiction; they scan it. They skim, scroll, and search …
Let’s Find Out! At THRIVE, the winter conference for the National Speakers Association, the buzz was all about discovering your next BIG idea (shoutout to Traci Brown and Mark Levy for sparking that conversation!). That got me thinking—how should authors and thought leaders assess whether their next big idea is gold or garbage? Not every idea is worth chasing, so before you dive in, run it through …
One of the most common questions I get is: 👉 “What percent of your clients DON’T finish writing their books?” I’d love to say 100% of my clients cross the finish line, book in hand, but… I’m not a magician (though I wish I were!). That said, my clients certainly beat the odds! Here’s a shocking stat: Only 3% of people who want to write …
Last week I was reviewing a client’s manuscript, and I added several comments. “This could use a story,” “Can you illustrate this point with a story?” and “Story here!” peppered the manuscript. My client didn’t disagree, because he understood the power of stories to convey truths without sounding “preachy”. “You should do this. . .” or “Don’t do that . . …
Do you need to love to write in order to write? I have a love-hate relationship with writing. I’m sure that might seem odd coming from someone who has written twelve books and works as a book coach. But it’s true. I hate to write. Yet, I love what writing does for me and my readers. I hate the agonizing …
Maybe “write my book” has been on your to-do list for a while, or maybe you know it’s time to write your next book as a way to open the door for new business opportunities. If 2025 is YOUR year for YOUR book, there are several strategies you can use to move it from your 2025 resolutions to your action …
Lois Creamer’s Journey with Book More Business, Second Edition (Make MORE Money Speaking) Lois realized that her first book, Book More Business, needed updating when she met with two young speakers while they were in her hometown. “We started talking about virtual presentations, AI, and licensing, and I suddenly realized that my book mentions nothing about these current realities of selling …
I’ve been asked by many of my author clients if they really do need a landing page for their book, and here’s my response: “Do you want to be able to connect with your readers?” Since the answer is yes, then your book needs a landing page! So, what is a landing page, and how is that different from your website? …
At Influence–the annual convention for the National Speakers Association–I heard many of the speakers discuss the importance of empathy in developing client relationships, and I began to think about the importance of empathy in writing nonfiction. When you approach topics with empathy, you communicate complex ideas in a way that resonates, making your work more accessible and impactful. Empathy also …
When Allie Pleiter and I wrote our most recent book, Writer Crisis Hotline, we had a clear vision for the book’s content and format. We wrote it in the style of a Dear Abby help column, with aspiring authors writing to us about their most challenging writing obstacles. These challenges were taken from our work as book coaches with clients …
