From Idea to Impact: Your Book Proposal and Marketing Map...road with markers Idea, Marketing, Proposal, Impact, followed by a book graphic.

From Idea to Impact:
Your Book Proposal and Marketing Map

Mark your calendar for November 19, 1–3 pm Eastern. Join Cathy Fyock, Allie Pleiter, and Susan Friedmann for a hands-on working session designed to help you write the right book—and build the plan to market it.

Forget the myth that proposals are only for traditional publishing. A strong proposal is your secret weapon. It sharpens your book’s promise, proves there’s a market, and connects your message to your business goals.

In two power-packed parts, we’ll walk you through drafting the essentials of a compelling proposal and a marketing plan you can actually execute, whether you self-publish, go hybrid, or land a traditional deal.

Part 1: Nail the book. Title, summary, thesis, target reader, and table of contents or structure.
Part 2: Map the market. Competitive analysis, audit of your current marketing assets, launch strategy, gifting strategy, and PR or media plan.

You will leave with a clear blueprint, an action list for next steps, and the confidence to move from idea to impact.

Your investment:

Before 11/1 – $89
After 11/1 – $99

Allie PleiterBestselling international author Allie Pleiter honed her productivity skills in the world of popular fiction, where she still releases four books a year. To date, over 1.9 million Allie Pleiter books have been sold around the world. Professionals from around the writing world now tap her unique momentum-based systems of time and task management to bolster their content productivity and creativity in a demanding marketplace.
Cathy FyockCathy Fyock is The Business Book Strategist, and works with professionals who want to write a nonfiction book about their expertise as a strategy to grow their business, brand, and influence. She is the author of 12 books, and has coached more than 250 professionals in becoming published authors.
Susan FriedmannSusan Friedmann, CSP is a trailblazer in book marketing, with 30+ years of experience. Through Aviva Publishing & Marketing, she has guided hundreds of authors to sell their books in bulk. Author of 18 books and host of the top-ranked podcast Book Marketing Mentors, she helps authors worldwide position themselves as recognized experts.

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Early bird pricing applies to purchases made before 11/1/2025.
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