Cathy Fyock—Media Resource



Cathy Fyock

Media Credentials

  • Guest expert for the December 2003 program on the Employment Channel, speaking on employment issues and the aging workforce
  • Faculty for the American Bankers Association video training subscription training program—American Financial Skylink
  • Faculty for Hospitality Television—video training subscription series
  • Quoted in USA Today, Wall Street Journal, Worth, HR Magazine, Ideas and Trends, Nation’s Restaurant News, Bank Personnel News, Telecommuting Review, The Courier-Journal, Journal, Recruiting Trends, Human Resource Management News, Human Resource Executive, communication briefings, Bankers News, Business First, Restaurant Business, Employment and Training Reporter, Aging Today, Personnel Journal, Business Week, American Management Association, Nation’s Business
  • Appearances on local radio and television programs discussing work force issues
  • Authored articles and book reviews for HR Magazine, Employment Today, The Human Resources Professional, Training and Development Journal, Journal of Financial Planning, Aging Today, AMA Small Business Reports, Journal of Career Planning and Employment, Prentice Hall Personnel Manager’s Letter, Nation’s Restaurant News, The Bottom Line, HR Focus
  • Featured columnist for Restaurant Personnel Management, Hospitality Human Resources, CAS Retailer, HR Horizons

Frequently Asked Questions

Recruitment
  • Given the current economy, how hard is it to recruit qualified employees today?
  • How is recruitment like marketing? What marketing principles can be used to attract top talent?
  • It is legal to target market for recruitment? What does the EEOC say about targeting specifications?
  • How can employers attract “passive” job seekers—those who aren’t actively seeking a new job?
  • What PR strategies can be used in recruitment?
  • How can managers develop recruitment partners, including government partners?

Selection
  • Is “warm body” hiring still an issue today?
  • Why is it so hard to select the “right” candidate?
  • What are some of the “illegal” questions in the employment interview? How can they be avoided?
  • What are the tactics to evaluate whether the organization is “customer-service” friendly?
  • What are the common pitfalls in conducting an employment interview?
  • Is there really a benefit in conducting reference checks?

Retention
  • Why is retention still one of the key strategic issues facing HR and management today?
  • Isn’t pay the ultimate solution for employee retention? What other tools do managers have for keeping great employees?
  • What can employee relations borrow from customer service? How are the two alike?
  • What are the communications issues in creating an ideal workplace?
  • What role does flexible scheduling having in retaining top talent?
  • How can the organization’s mission be linked to the HR strategy?
  • How can managers provide “inexpensive compensation” to employees?
  • What role does employee development and succession planning play in employee retention?

Older Workers
  • Why should employers be concerned with employment issues for older Americans?
  • Why are employers still so reluctant to develop strategies to recruit and retain older workers?
  • What are the common “myths” or misconceptions about hiring older workers?
  • What should organizations do to attract and retain more older workers?
  • What organizational strategies must be modified to accommodate older workers?




Cathy Fyock, CSP, SPHR, helps you recruit and retain employees in an aging and changing work force. She can be reached at P.O. Box 1229, Crestwood KY 40014, via email at cathy@cathyfyock.com, or by phone at (502) 243-2482.